Most brands operate from multiple locations, so when you ask for reviews, make them location-specific to get the most out of it. But the question arises – how to manage these reviews across different locations?
Businesses need Google reviews to enhance their brand visibility, primarily online. Managing these reviews is an excellent way of attracting new customers, responding to their location-specific feedback, and delivering exceptional customer service.
Besides, it will also give you an idea of which location is getting more reviews than the other. If you find any specific location with fewer reviews, you can buy Google reviews to enhance its presence.
Let’s understand how to manage these reviews effectively.
Checklist To Manage Google Reviews Across Locations
The primary reason for designing a checklist is to ensure each member is on the same page and there is a consistent way of handling customers across each location. Here is a checklist for your reference:
- Balance Control And Local Flexibility
Businesses must create proper guidelines and offer training support to their employees so they can clearly understand what is required. However, they must still make each location’s managers responsible for promptly replying to Google reviews and ensuring personalized communication with customers.
This step will ensure your reviews are customized according to location-specific situations and culture.
- Centralize Google Review Management
Once you have identified a specific person from each location, the next step is to manage the process centrally. This means making a central team that will handle all Google reviews across locations.
All your location managers must report to the head of this team for any concerns related to Google reviews. The only thing to remember is the head should be the one who knows the ins and outs of Google’s policies.
- Designing A Review Response Document
Since multiple people will be responsible for responding to the reviews, there should be a policy or document stating how to do it. It would be best to design an organization-wide policy with dos and don’ts.
The document must include examples of how to reply to negative reviews, respond to positive reviews, and handle other situations when a customer leaves a review, as well as the language and tone to use.
Additionally, remember to include the timeline to reply, the hierarchy or the person with whom the reviews must be shared, and what to do in case of any escalation.
- Streamlining Google My Business Profiles
Multiple locations also mean various listings. You need these listings to enhance your brand image on Google Search and Google Maps. But if you have a brand with numerous locations, handling these listings can be tough.
For example, if you want to change the central number, add product offerings, or promote a new campaign, you must switch between the different Google My Business profiles.
This is in addition to replying to each review added to these listings. To avoid this situation, you can opt for a third-party tool to manage all your Google listings through one dashboard.
It can also help automatically sync any updates and changes you make across any listing. Additionally, it can help with bulk verification of these listings.
These tools can also alert you to any inconsistencies in your listings and help you make real-time changes to consistently rank higher on Google Search and Google Maps.
- Analyze Google Reviews Data
Your work doesn’t end with asking customers to leave a review for your brand, collecting feedback, and responding to the reviews. Instead, you must analyze them for your benefit.
Ask your team to analyze the reviews to find valuable information and insights that can help improve the business.
You can use tools and technologies like sentiment analysis or NLP to better understand your customer. These insights can help you make necessary changes to grow your business.
- Ask Your Customers For More Reviews
Reviews, irrespective of positive or negative, are good for your company. These reviews will be your company’s social proof for enhancing customer confidence and brand awareness.
Asking for more customer reviews should be a part of your checklist for managing reviews across different locations. You never know; customers can be ready to give you a 5-star review but just need a little push.
Besides helping you with Google Searches and boosting your online reputation, reviews can strengthen customer relationships. It will help you connect better with your customers.
- Go For Tools That Increase Efficiency
Managing so many Google reviews is a lot of work, especially across different locations. To ensure you are efficient, you can look for tools that can help you streamline your operations.
It will save you from manually going to Google My Business or other sites where people leave reviews for you. Everything will be centralized and in one place, making it easier for your people to work and respond.
Conclusion
Google reviews are necessary for not just your brand as a whole but every individual location. Even if your brand is doing well but one specific location is not, Google reviews will help to enhance its performance.
Take the help of Buyreviewz to manage all your Google reviews across locations and streamline your review process effectively.
